ABSTRACT
This chapter is aimed at analytically introducing and discussing of the concept of adaptive preference, in its basic relations with rationality, expectation, faith (or belief), and preference (as an orthodox economic, that is, a neoclassical theory currently uses it), including a state of the art in that matter. To this end, 11 topics are taken into account and put into logical and epistemological relationships with the adaptive preference (among which included are the three P’s of total risk management, adaptability, co-evolution, automatic stabilizers, natural values, and double selection on the financial market). A significant correlation is identified and examined between the adaptive preference and the autopoietic financial market (which is beyond and deeper than a sustainable one). The main focus is directed on the structural and functional connections between the adaptive preference and the economic behaviour on the financial market.
