ABSTRACT
The second chapter examines the value of the CONSCIOUS ITEM post purchase, introducing CIRCULAR SERVICES such as resale, rental, repair and other key services gaining popularity with fashion brands and their consumers.
Fashion brand examples include: Ahluwalia, APC, Arc’teryx, Depop, H&M, Ebay, Mulberry, Monki, Napapijri, Nike, Nona Source, Patagonia, People Tree, Stella McCartney, The Restory, Uniqlo, Raeburn, Rent the Runway, The Littleloop, The Real Real, Vestiaire Collective, and Zalando.
The expert insights are provided by: Laura Coppen and Daniel Newton, Professor Andrew Groves, Felix Kruger, and Gemma A. Williams.
The Responsible 9 Framework CONSCIOUS ITEM
CIRCULAR SERVICES (the focus of this Chapter)
COMMUNITY
PERCEIVED VALUE
ACCOUNTABLE SYSTEMS
GREEN ENVIRONMENT
GOVERNANCE
HONEST COMMUNICATION
STORYTELLING PLATFORMS
Ghebreab and Heale 2023
