ABSTRACT
This chapter provides information on the evolution of the store, an element of the original P of Place. The chapter explains how this important part of the brand experience is also changing in order to incorporate sustainable values.
Fashion brand examples include Brainform, Cortec, Pasqual Arnella, Ralph Lauren, PVH, Stella McCartney, and Timberland.
The expert insight is provided by Juliet Russell and Philip Mak; and Patsy Perry.
The Responsible 9 Framework CONSCIOUS ITEM
CIRCULAR SERVICES
COMMUNITY
PERCEIVED VALUE
ACCOUNTABLE SYSTEMS
GREEN ENVIRONMENT (is this focus of this Chapter)
GOVERNANCE
HONEST COMMUNICATION
STORYTELLING PLATFORMS
Ghebreab and Heale 2023
