ABSTRACT
An extended definition of veganism is addressed in this chapter, along with identity thinking and confirmation bias, expanding from cognitive dissonance in the Introduction. Social reorientation to veganism is discussed in line with rhetorical issues of policy, substantiation, and evaluation. The thrust of the text is mostly on the logos appeal of a vegan economy. The ills of the food industry are covered in terms of poor health from diets rich in meat and dairy. The devastating environmental effects of corporate agriculture are reviewed. Legislation from the U.S. is examined as an exercise showing faulty policy that does not explicitly include veganism: The New Green Deal and the Farm System Reform Act. The moral complexities of meat eating are examined from multiple perspectives, as well as the question of a social contract in terms of veganism and ecosystems.
