ABSTRACT
This chapter investigates how the principles of formal innovation intersect with the best practices in theatremaking, with the creation of The Show Must Go Online used as an illustrative example of these processes in action. The chapter contains two parts: an introduction, “Thinking Differently” – about how to generate new ideas in novel ways, and “Doing Differently” about executing these ideas in prototype form to identify the strongest concepts to take forward into execution. The chapter places an emphasis on structured inquiry and provides frameworks that can be applied to novel challenges.
