ABSTRACT
Communication is crucial and fundamental to human existence. It is fundamental in the sense that every moment brings in numerous communications that take place with talking, listening, writing, and thinking or by conversation or interaction with one another. In general terms, communication is an essential aspect and inseparable from everyday life. Every day brings numerous opportunities for communicating with others. In this orientation, communication has many objectives and forms. Information is related to our knowledge. The major objective of communication is sharing information. Persuasion is a process to change or influence the behavior and attitude of others. With regard to the existence of human beings such as personal existence, family existence, company existence, cultural existence, etc., communication always plays an important role. Source or sender is the event or people who generate the verbal or nonverbal cues and convey the message and produce a requisite response.
