This chapter discusses the interactions in the linguistic landscape through the lens of identity. Translocal identities are negotiated in everyday interactions and continue to challenge fixed and primordial identity conceptions and the equation of whiteness and English with being Australian. In the 1980s, the concept of identity was relatively novice and uncommon in sociolinguistic research and entailed fixity. In multilingual contexts, language choices are complex as speakers navigate the linguistic space by choosing appropriate linguistic features from different elements of their linguistic repertoire. In contexts of superdiversity, it is critical to examine whether migrant identities come into conflict and how these identities are changing as migrants develop complex pluricentric linguistic, identity, social, and cultural ties across their home country and their newly adopted country. Students' responses show varied ideologies of language and its relation to identity.