ABSTRACT
Sales Force Automation (SFA) is a competitive necessity which involves the application of technology to support salespeople and their managers. SFA enables members of sales teams to become more efficient and effective in their job roles. The SFA eco-system includes a wide range of software, hardware, infrastructure, and service provider. SFA software offers an enormous range of functionality. SFA offers a range of benefits to companies. SFA allows greater effectiveness when it comes to finding and pursuing sales opportunities. SFA helps coordinate a diverse set of resources when pursuing sales opportunities while also managing customer-related data to gain the most benefits from this resource. SFA does, however, require a corporate culture that supports its implementation and use. The higher efficiencies possible through SFA can also reduce the need for large numbers of sales personnel.
