ABSTRACT

The final chapter draws the contents of the book together in a few paragraphs which remind the reader of some of the challenges facing the luxury industry today, and expresses the hope that graduates versed and immersed in the principles and practice of research may be well positioned to rise to these challenges and build a promising future for luxury in a rapidly changing world. We then present some review and problem-solving exercises which are designed to test students’ grasp of the various techniques we have introduced in this book, and we also make some recommendations for further reading if students wish to develop and expand their skills in the field of luxury research.