ABSTRACT
Businesses are organic, and if organic things do not grow, they die. Growth is not simply about getting bigger, it can be about developing skills, reputation or inclusivity. Every decision taken should be aligned to the objectives of the business; from what equipment should be in the office and how software can be enhanced or augmented, through to how much should be invested in training and how to allocate tasks among staff. In order to have a resilient business, you must be able to make decisions that will lead to actions that help the business maintain profitability. A resilient business has to make a profit. The larger the scale of the business, the lower the proportion of fixed costs, which should improve the stability of the business, making it more profitable. There are many social advertising platforms available, with Facebook, Twitter, LinkedIn and Instagram among the most common.
