ABSTRACT
This chapter examines the range of components and factors that are integral to the design of memorable and successful conference and convention programmes. The topics covered include programme design, the importance of setting aims and objectives and the steps involved in choosing an event theme. The chapter describes how to design an event experience and ensure that the attendees are engaged and that the event is inclusive and accessible. The chapter also explores programme content and the crucial aspects of selecting and briefing speakers and facilitators. It explains the importance of timing before concluding with advice on planning social activities and the need to take account of a number of legal considerations in conference programming and operations.
