ABSTRACT
Psychologists address the question of whether people perceive or understand color differently due to their culture mostly from the perspective of language. Evidence exists to support both the view that humans all see color in the same way due to the identity of eye and brain structures and the view that language acquisition and learning create different color experiences across and within cultures. Color symbolism differs across cultures and relates to language and learning as well as to the capability of humans to create arbitrary color categories—that is, colors that are purely symbolic. For instance, a particular shade of green may identify a political party. Color’s connection to emotion is likewise variable and appears to depend on regional or national culture. At the very least, have fun with some of the color issues that this area of cross-cultural psychology uncovers.
