ABSTRACT
People are acquiring automobiles, Oriental rugs, five-hundred-dollar gowns, more rapidly just now than they are goodness, because advertisements in this present generation are more readable than sermons, and because the shop windows on Fifth Avenue can attract more attention than the churches. If the church shop windows, for instance, were to make displays of goodness up and down the great Moral Fifth Avenue of the world—well, one does not know; but there are some of us who would rather expect to see the Goodness Display in the windows consisting largely of Things People Ought Not to Want. Being good in a small private way, just as a small private end in itself, may be practicable perhaps without dragging in people who are not quite what they ought to be.
