ABSTRACT
The Trusts have had to go through, one after the other, all their children’s diseases, and try their funny little moral experiments on the world. The Trusts have been guessing wrong on what they would wish they had done in twenty years, and the best of them now are trying to guess better. They are trying to acquire prestige by being far-sighted for them-selves and far-sighted for the people who deal with them, and are resting their policy on winning confidence and on keeping faith with the people. In the last analysis, in the competition of modern business to get the crowd, the big success is bound to come to men in the one region of competition where competition still has some give in it—the region of moral originality.
