ABSTRACT
The basis of successful business is imagination about other people. The best way to train one’s imagination about other people is to try different ways of being of service to them. Trying different ways of merely getting money out of them does not train the imagination. It is too easy. Business is going to be before long among the noblest of the professions, because it takes the highest order of imagination to succeed in it. Goodness is no longer a Sunday school. The whole world, in a rough way, is its own Sunday school. Being good every day in business stands in no need of being stood up for, or apologized for, or even helped. All of these things may be expedient and human and natural, because one cannot help being interested in particular people and in a particular generation; but they are not really necessary to goodness.
