ABSTRACT
The imagination of crowds may be said to be touched most successfully when it is appealed to in one of four ways — the stupendous, the unusual, the monotonous, and the successful. The men with whom we spend it, who sell things to us, like the department stores, those huge machines of attention, may succeed in getting great sweeps of attention out of crowds at special times, by appealing to men through the unusual and through the stupendous or the successful. It is our daily work that becomes to us the real floor and roof of living, hugs up under us like the ground, fits itself down over us, and is our earth and sky.
