ABSTRACT
Google belongs to the Internet content and information industry, having moved from the technology sector to the communication services sector. It is part of the Alphabet Inc. group, based in the state of Delaware, USA, which owns dozens of companies. What stands out most in the case of Google is the differences of practices widely found at Apple. For instance, Google does not pay dividends to shareholders, but it practices stock repurchases at a fast pace. Google has been representative of what was called Platform Capitalism by Nick Srnicek. He states that at the most general level, platforms are digital infrastructures that allow two or more groups to interact. Therefore, they position themselves as intermediaries that bring together different users: customers, advertisers, service providers, producers, suppliers, and even physical objects. The almost monopolistic nature, which accounts for approximately 90% of searches in most European countries and above 80% on average in the rest of the world, allows Google to present an incredible growth for a twenty-year-old company, which manages to produce revenues of billions of dollars.
