ABSTRACT
This chapter focuses on how nascent entrepreneurs obtain, mobilize and apply their resources in this crucial period. Entrepreneurship has become a topic of major importance to politicians and to those involved with higher education. Habitual behaviour is an essential element of human activity as well as the underpinning of future ‘organizational routines’. Entrepreneurs who understand the need overcome ad hoc approaches to pricing and costing, as well as other business activities, are more likely to be successful in the longer term. Routines are based on a ‘substrate of individual habits’ acquired as a result of influences from family, education and early work experiences. Practice informs theory, enhanced theory improves practice, the adoption of new practices further aids theory development. The important issue as far as we are concerned is that it is essential to identify the social practices which underpin the actions of nascent entrepreneurs as they attempt to establish new business ventures.
