ABSTRACT
This chapter outlines the conceptual and theoretical underpinnings of the study of digital discourse and ideologies. The chapter explores the interplay between discourse, technology, and society, conceiving of discourse as an integral part of social practices that simultaneously reflects and shapes social order. Additionally, the chapter proposes a framework for analysing digital discourse in the specific context of China, covering key areas such as the market, production, and consumption from economic perspectives, as well as political arrangements at the state, societal, and individual levels. These elements collectively constitute the analytical framework that guides the research presented in this book.
