ABSTRACT

One of the most important considerations in the implementation of strategy is the extent to which the organization's activities are spread across geographical regions. Some organizations are entirely domestically based, others operate in many countries and still others operate in almost all regions of the world. The terms internationalization and globalization are widely used both in everyday language and also in the academic literature related to business and THE. The terms are also often used interchangeably. In considering international and global strategy, many organizations consider whether to undertake operations themselves or outsource activities to another company. Though such decisions do not always involve an international dimension, in THE decision making there is often an international dimension.