ABSTRACT

In November 2012 the Tourism and Events Queensland Bill 2012 was passed, successfully merging Tourism Queensland and Events Queensland into Tourism and Events Queensland. Combining the resources and expertise of the former Tourism Queensland and Events Queensland formally into one entity enabled a continued focus on driving growth in Queensland's tourism and event industries in close partnership with government and industry. Recognizing that tourism and events are intrinsically linked, the creation of Tourism and Events Queensland ensured the most coordinated and strategic approach to maximize domestic and international visitors. Tourism and Events Queensland identifies new and innovative ways to maximize emerging opportunities for the benefit of industry and the Queensland economy as a whole. TEQ's vision and operational focus is an efficient and collaborative tourism and events business system that engages and provides a sense of ownership for all stakeholders, working toward the goals of contributing significantly to the Queensland economy and growing the state's tourism and events market shares.