ABSTRACT
InterContinental Hotel Group (IHG), marketed as IHG Hotels and Resorts, is a British multinational hospitality company headquartered in Windsor, UK. IHG has a series of statements representing their purpose, guiding values, ambition and strategic priorities. A group such as IHG has a diversified portfolio of brands and is represented in over 100 countries across the world. IHG operates hotels in three different ways as a franchisor, as a manager and on an owned and leased basis. IHG franchisees can brand their hotel with one of IHG's well-known and popular brands and benefit from a powerful loyalty program and strong reservation system. A comprehensive set of tools such as revenue management and marketing programs is also provided by IHG to drive business and new demand. Since 2003, IHG has completed the sale of almost 200 hotels as part of its move to an asset-light business model.
