The book contributes to existing debates on Responsibility to Protect (R2P) by demonstrating new advocacy strategies and much greater interconnectedness of various R2P proponents among scholars, practitioners, diplomats and civil servants. Norm advocates have been recognized within a wide range of entities, including epistemic communities, transnational advocacy coalitions, social movements and bureaucratic structures. While scientists, NGO workers, government representatives and bureaucrats follow different stakes in world politics, they all tightly cooperate to promote particular ideas which provide organizational principles to their activities. This, in turn, leads to pragmatic appropriation of ideas to be acceptable for a wide range of actors, and to keeping the organizational principle – in this particular case, R2P – vital. The introduction explains the objectives of the book, key questions it aims to address and the outline of chapters.