ABSTRACT

This chapter is concerned with how the licensing field has attempted to make sense of its operations during the COVID-19 pandemic as well as tried to project what a post-pandemic licensing operation looks like. It also focuses on how LIMA/LI has sought to address the field’s ongoing need for sites where members can come together to conduct business, continue to learn the field’s infrastructural networks, and coalesce around a shared occupational identity. With the 2020 Licensing Expo in Las Vegas cancelled, LIMA/LI invested in organizing Licensing Week Virtual.