ABSTRACT
This chapter captures how the survival school adopts strategies to ensure its success and how this is informed by its position in the wider schooling market. As the student numbers declined, the school invested heavily in new facilities and marketed aggressively. We also see the school building various partnerships in order to carve out its niche. Drawing on institutional ethnography (IE), we focus on key texts and how these texts come to coordinate action, thus serving as a form of governance coordinating action. Our analysis foregrounds how the survival school is a bounded space subject to various competing local and translocal forces.
