ABSTRACT
The language of the sports media is very close to the ordinary language that we use in our everyday lives. This chapter discusses the methodology and framework used for the analysis of cricket headlines. This will be done through the eyes of the sports media that is how the sports media perceives and presents them to the reader, all the while revealing its ideology through its use of language, particularly in its choice of words as van Dijk considers “Lexicalization” or “selection of words a crucial strategy to express ideology”. Thus the focus will be on words/lexis. For analytical purposes, news discourse can be broken into two components: textual and contextual. The chapter explores that the study of the headlines related to the cricket events is an integration of the following types of analysis: topical analysis, lexical analysis, semantic analysis, and contextual analysis.
