The role of leadership is the final aspect of people management explored in the book, with a focus on what business leaders need to do to ensure that all levels of the business are heading in the right direction and delivering growth. A guide to how you as a leader can help innovation flourish in your business is offered, complemented by an 8-Step Leadership Approach to building an innovation culture. An analysis of what makes a good innovation leader offers deep insight into the important traits and behaviours for success, along with tips on how to become a better overall leader of innovation. In an interview with Richard Boulter, President of CeramTec’s Industrial Division, he explains how innovation must be woven into the DNA of any business that wants to be around in the future.