The ideas often don’t go any further because the business leadership has not prioritised innovation, because the culture of the organisation is conducive to embracing new ideas, and because the rest of the individuals in the organisation are already busy with their day jobs and consider innovation as someone else’s role, the priority of some other department. Exploring the people aspects of innovation in business was always going to be a complex and multifaceted task. And for this reason, this book and the previous ones in the ‘Innovation for Business Leaders’ series were born out of a desire to put the record straight and tell the real-world truths of how innovation lives or dies in a company, based on pertinent real-world examples and scenarios that those of you working in companies all over the world can relate.