ABSTRACT

The most common complaint amongst business leaders when taught innovation management in MBA courses is that ‘I’ve learnt all these innovation tools and techniques, but when I get back to the workplace, I just can’t make them work’. This is because the teaching of innovation as a management discipline is too often done by people who have never actually had the responsibility of having to put these things into practice in a real business themselves and so much of what is taught lacks real work context, focuses far too much on creating an ever longer list of tools and models, but fails to address the challenge of implementation. This chapter begins to introduce the reality that the workplace challenges of innovation are all people-based ones and explores a number of such barriers, along with suggestions on how to deal with them.