The main body of the book starts with a top-down view of the importance of business culture in controlling the effectiveness of innovation activities in driving growth and forms a guide for an organisation to work holistically to create the right working culture to support innovation and create the future of your business. The chapter explains what innovation culture is and sets it in the context of the broader culture of an organisation. It explains how to decide what innovation culture you want and need in your business, and presents a methodology for how to go about achieving your cultural goals, including how to monitor your progress along the way.