ABSTRACT
Chapter 17 begins with a definition of domestic tourism and identifies its benefits. Then, the size and importance of domestic tourism is reviewed, with examples from around the world supplied. Limitations of domestic travel are also mentioned. The trends and prospects for domestic tourism are discussed, and issues and challenges are highlighted. Governments started providing incentives to stimulate domestic travel during the COVID-19 pandemic in 2020–2022 and these initiatives are described. Thereafter, the factors stimulating domestic travel are considered. The remainder of the chapter is devoted to explaining domestic tourism market segments including the VFR travel market.
