ABSTRACT

Chapter 21 is divided into two parts. The first part provides viewpoints pre-COVID-19 and the second includes opinions and forecasts during and after COVID-19. The author chose to do this because DMOs had serious challenges and issues before the pandemic; COVID-19 if anything made these more prominent and added a new set of difficulties. Destination management is an emerging professional field in tourism. It will have to become even more professional in the future, and this book suggests what needs to be done to achieve this outcome. A summary of the main challenges, issues and trends noted in the previous twenty chapters is provided. Chapter 21 also previews the expected future trends and potential challenges for destinations and DMOs and provides some ideas on the future characteristics of DMOs.