ABSTRACT
This chapter addresses the surge in multiracial families as a new phenomenon in this country.
The author presents recent data on this topic based on the 2020 Census and other relevant Census reports and includes an interview with David Morse, one of the country’s specialists in this theme. The chapter also presents the latest data on multiracial marriages.
This trend supports and reinforces the demographic changes America faces as it enriches the debate about how marketers should look at the new face of families.
