ABSTRACT
This chapter recaps the key findings of the 2020 U.S. Census:
Non-minority population growth was negative
Multicultural population growth is exploding
Multicultural consumers are everywhere
Minority-majority is becoming a reality
Looking forward to the next Census in 2030, the chapter also provides a few suggestions on some actions a marketer can implement in the next 30–60 days to start a process of capturing multicultural opportunities
Reach out
Learn
Integrate
Find a champion
