ABSTRACT
Chapter 18 explores how the demographic changes in America will impact the Sports entertainment business.
It discusses with experts the topic and assesses the strengths and weaknesses of the country’s major organized sports, including NFL, NBA, and MLB and analyzes the growth of soccer becoming one of the country’s favorite sports; it discusses the “idol factor” and provides a few “watch outs” for the years to come.
It closes with a relevant case study from Coors Light.
