ABSTRACT
Chapter 20 explores the impact of demographic changes in the Health and Wellness industry. It discusses a few relevant themes like healthcare access to diverse segments, why the health coverage gap is still significant, how culture and language have an impact on health outcomes, the importance of developing the next generation of multicultural health professionals, how culture can influence eating habits and exercise habits, also impacting health outcomes, and how the gap in multicultural advertising investments represents a growth barrier for the industry.
The chapter ends with a case study from Lilly.
