ABSTRACT
This chapter explores the multicultural marketing leaders in our industry and how a new generation of subject matter experts is being developed.
The chapter features industry leaders like FSU’s Center for Hispanic Marketing Communications Felipe Korzenny and Doris Aguirre, a well-respected executive recruiter who works with diverse search processes.
The author shares a few authors who write relevant books that can help educate the audience on this subject and presents a few suggestions on how to vet the quality of a multicultural marketer during an interview.
