ABSTRACT
Chapter 41 opens the last part of the book and brings forward a discussion with relevant multicultural marketing industry leaders and their perspectives for investment growth in months and years to come.
The author spoke with Albert Rodriguez, president and COO of SBS (Spanish Broadcasting System), one of the country’s leading Hispanic radio networks; Nita Song, president of IW Group, a leading AAPI-focused advertising agency; John Kozack, executive vice president of Multimedia Sales at Univision; and Michael Roca, managing director of DE&I Investment, Omnicom Media Group, discussing the current state of investments, the perennial debate of multicultural marketing and Total Market approach, and the relationship between the current trend in investments and DE&I.
