ABSTRACT
Chapter 42 explores an important discussion around minority-owned media companies, highlighted by an announcement of a new study on this topic led by Nielsen. The author spoke with Nielsen’s SVP of Diverse insights and initiatives.
The chapter discusses the reach of minority-owned Black media companies to Black consumers, the differences of diverse-owned media across multiple multicultural segments, how to differentiate diverse-owned media and diverse targeted media, and the challenges to measuring minority-owned media.
