ABSTRACT

The cognitive linguistic perspective provides specific analytical tools that can help decode the language of politically motivated lies and conspiracy theories. Its utility derives from the substantial research evidence that the process of metaphorical framing is what makes concepts understandable. As such, the same applies to lies and conspiracy narratives, which are rendered believable via metaphorical frames, affecting cognition and beliefs in an unconscious way. This chapter looks at this perspective in a summary way, ending with implications for turning off the mental switches that metaphorical lies activate, given that metaphor has been found to ignite neural circuitry that leads to the formation of concepts and beliefs that appear as logical in themselves.