ABSTRACT
Social media can be fun to use, and many studies have found that entertainment is one of the main reasons why people use social media platforms. This chapter explores three different types of social media entertainment: user-generated videos, social network sites, and social entertainment such as virtual reality, social gaming, and social shopping. The second part of the chapter discusses the relationship between social media use and happiness. At a population level, social media has no effect on people’s life satisfaction. However, there are small but significant negative connections between social media use and well-being. It is important for users to consider how social media affects them and under what conditions.
