ABSTRACT
House of Cards is examined to see how centrist ideology results in an ironic and cynical approach to liberal democracy. Through its depictions of the ruthless pragmatism of Frank Underwood, we gain insight into how liberalism has been undermined by a focus on individual careers and self-promotion within a Neoliberal cultural context. Moreover, the centrist careerism shaping this series is coupled with the use of direct addresses to the audience, which creates a doubled, ironic discourse. At the same moment, we are asked to recognize the evil intentions of Underwood, we are also made complicit when he shares hidden information with us. As another embodiment of the capitalist drive, this American politician reveals the underlying threat to global liberal democracy posed by a compulsive mode of selfish individualism.
