ABSTRACT
Semantic satiation is what happens when you hear or read the same word so much it seems to no longer make sense. “Innovation” is a word that suffers from it regularly. It gets thrown around so much today that the connection between what teams actually do and genuine innovation is often slim to nonexistent. Creativity usually comes in two meager forms for companies that are not consciously working on cultivating innovation. As a matter of setting higher standards, never celebrate that the team has “finally” done something trivial. The amount of creativity turned into results one should expect to see is very hard to put the finger on. A general sense of urgency is healthy. It helps people cut on unnecessary work and strive to complete things so they can move on to the next goal.
