ABSTRACT
Business anthropology offers a fresh and urgent way for businesses to operate, create and design new products and services. Work in business anthropology broadly spans non-profit and for-profit companies, start-ups, entrepreneurial work and government agencies. Since business enterprises have increasingly become integrated on a global scale and have extended their reach across humanity in virtually every community around the world, now is a crucial time for anthropologists to be actively engaged in influencing such enterprises. Anthropology offers an expansive, open, and explorative way to “think ethnographically” through issues relevant to business, which can make a difference to society and the world. In addition to myriad social and environmental issues facing society today, the field of anthropology is experiencing its own crisis. Anthropologists accomplish this through reflexive thought, applying holistic perspectives, emic considerations, and longitudinal viewpoints, which help to transform business problems into human concerns of greater significance.
