ABSTRACT
Emerging forms of public discourse on YouTube are heavily interwoven with the structure of the platform, something that calls for a detailed examination of its functioning. Observation of the digital environment can clarify its shaping of satirical practices and the unique constraints imposed by its structure. In this chapter, we outline the common characteristics of independent political entertainment channels in Mexico and their relation both to the platformization of video production and the sociocultural context in which political entertainment contents are produced. Our analysis is based on systematic observations of the 11 most popular independent political entertainment channels in Mexico as well as on interviews with four creators of independent political entertainment content.
