ABSTRACT
In 1889 John Llewellyn joined the Silk Department from Howell & James. An exceptionally gifted young Welshman, he had come to London to train as a singer. His singing teacher mistakenly tried to make a tenor of him, trained his voice too high, and ruined it. Liberty's determination to work in co-operation with industrialists and scientists, his belief that the aesthetically acceptable could be combined with the commercially viable, was applauded by Norman Shaw. The first issue of The Studio in 1893 introduced many fresh talents inside its Beardsley cover; while in the following year The Yellow Book began its short existence. The names that mattered now were the names of the aesthetic seventies and eighties. However, just then the fragrance of a wonderful cigar and the appearance from the corridor of the Prince of the Wales saved the situation.
