ABSTRACT
Covid-19 and the events in the aftermath of the pandemic were harrowing for the tourism sector; unfortunately, predicted trends show that more negative events will continue crippling the industry in future. However, tourist destinations, which provided individual safety and distance, quality natural environment, and remoteness from the masses, were more successful survivors of this crisis. Having experienced such a unique crisis in the modern world, we reached the point of thoroughly rethinking the concept of sustainability. This also entails the transformation of development strategies and the search for new development paradigms, which can no longer bypass the principles of sustainable and responsible tourism or be allowed to move away from them. Hence, in the chapter, we will also provide a few good practices from tourism destinations that we believe could help us illustrate how a sustainability paradigm could be rethought for destinations worldwide. Already struggling to recover from the pandemic, tourism businesses face rising energy and food prices and other costs, labour shortages and skills gaps. This is compounding a cost-of-living crisis that puts pressure on household budgets, with discretionary items like engaging in tourist activity on the front line of potential cuts.
