ABSTRACT
This chapter provides definitions of nonverbal communication, its conceptualization, and applications of the two primary theories (1) broadcasters’ emotionality, which measures the positive, negative, and neutral valence of nonverbal behaviors due to psychological reactions to stimuli, which is based on Ekman's Basic Emotions Theory; and (2) broadcasters’ expression, which measures the neutrality of muscle movements due to social/cultural standards of display, based on Fridlund's Behavioral Ecology of Facial Expressions theory. This work is among the first in media studies to detail these two nonverbal concepts in application to journalism studies. It can serve as a theoretical and methodological guide for future researchers in the field.
