ABSTRACT
In the internet era, familiar trust, social-system trust, and local-network trust encountered, collided, and even clashed with political, economic, cultural, and consumer fields on the internet, thus representing the trust of the whole society as a dynamic, contingency-filled, pluralistic, and complex state. “Disembedding” is a modern sociological concept of space, which refers to people's social relations transcending from a specific territory to a trust in expert systems, and thus to institutional trust. From the perspective of the “individual-relationship-institution” continuum, integrity is oriented to the internal moral quality of individuals, trust reflects the state of social relationships, and credit emphasises the stable state associated with structural factors such as organisational systems and culture. In the era of mainstream media such as radio, television, movies, and newspapers, all aspects of information in Chinese society were strictly controlled and managed, and this contributed to a consistently high level of credibility and social image for the government at all levels of the country.
