ABSTRACT
This chapter introduces the aims of the book and the study of extended reality media coverage presented within it. It specifies how the book contributes to academic literature on technology news, filling a gap by focusing on extended reality. It also notes how the research provides deeper analysis into the interplay between news and promotional content compared to previous studies. A model of frame categories is introduced, which is of use to both academics and extended reality practitioners. The chapter defines the key terms related to this book (news and extended reality) and justifies the importance of studying this area. Lastly, it provides some detail about the methodology that was used and the theoretical models that will underpin the analysis in the rest of the book.
